Ciara went back home to Atlanta to shoot, in the streets, her “Dose” music video with a special pep rally that invited its residents to participate. This is the kind of music video that makes you smile from the joy, and unity a celebrity brings when they come back home.
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“Dose” is Ciara’s third single this year. After releasing “Level Up”, which became a hit, and viral challenge, and her single “Freak Me” Ciara took to an old Black tradition, Marching Bands! Dose gives an ode to marching bands and their aesthetic, and the music video does the song and idea justice!
Ciara and her team was able to capture Atlanta in it’s night life glory where the people are unifying, wanting to turn up, and have fun. Ciara had everyone talking on the block! Dose music video is a great behind the scenes point of view and feature mashup that brings the viewer into the actual night. It’s perfect!
Ciara danced her butt off, no makeup, no fancy lights and camera work, just a raw “Dose” of Cici and friends!
Dose Music Video
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