Ciara Debuts DOSE Music Video Live Via Youtube & Holds HBCU Contest

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Ciara premiers her official music video to her single “DOSE” live on Youtube, which has never been done before. Instead of simply uploading a video and telling fans to visit the link, Ciara’s using Youtube LIVE and fans can join in live, chat live, and watch as it premiers!

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Ciara also joined with AT&T to give away $5,000 to a lucky winner doing the Level Up 2.0 Challenge. In support of promoting HBCU’s Ciara is asking entries to show her how they #LevelUp. To qualify you must use the hashtag #DreamInBlack and #HBCULevelUp and post it via social media, and even if you’re not at an HBCU you can enter the challenge.

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Ciara has released a DOSE pep rally video of her in her hometown, Atlanta, but now we finally get to see the official video airing tonight at 7pm EST, 4pm PST.

After its premiere ended, the official music video was posted. Ciara delivered an amazing, dance-filled inclusive video that highlighted band culture, influencers in HBCU culture, and even Atlanta’s Mayor Keisha Lance Bottoms.

Watch DOSE:

Ciara’s $5,000 Level Up Challenge:

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