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This is the fourth annual National Melanin Day! Every October 1st, since 2019, is National Melanin Day. Founded by Tahir Coleman Register, owner of TheBLACKMedia, National Melanin Day brings awareness to colourism while celebrating melanated skin.

This year, we decided to film 8 people to capture the reality of colourism and it’s deep roots, while also bringing light to the beauty of our skin! This short documentary features: Christina Leau, Jessica Myers, Fhenix James, Onyana, Enoch King, Jasper Brooks, Vince D, and Tahir Register.

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Who Is Shaun Robinson?

October 1st 2021 musician Shaun Robinson passed. Shaun, who was Tahir Register’s bestfriend, unexpectedly passed leaving Tahir, on his celebratory day, devastated. Because of this, Tahir decided, in 2021, to remove himself from social media for a month, missing the celebration of National Melanin Day 2021. This year, and hence forth, every October 1st will honor Shaun Robinson, a resilient, happy, jovial, and brilliant creative mind who loved his skin, and yours too.

Continue Resting In Peace Shaun Robinson

How To Observe National Melanin Day

Every October 1st, post a photo or video of yourself via social media with the hashtag; #NationalMelaninDay and show off that beautiful Christ-like Skin! Share with your friends and family your “Melanin Journey” of self-love, and help bring awareness to colourism and how we can stop its negative effects on our community.