NETFLIX announced, during the Super Bowl, an unprecedented approach to releasing films by releasing a short trailer of The Clover Field Paradox starring Gugu Mbatha-Raw, which you can stream right after the Super Bowl.
No one has seen this film, not even critics, which has never happened before with a major production, with no pre-advertisement, or no indication that it would be released. NETFLIX Beyonce’d this film, which is directed by Julius Onah, a Black Director, produced by JJ Abrams, and starring a diverse cast of colour!
It’s unpredecendented and Ava DuVernay is stoked;
Woman of color-led, sci-fi thriller released worldwide day + date w/ big Netflix muscle for black director, his super producer + POC cast. No advance press, ads, trailer. Straight to the people. Gamechanger. Congrats to helmer #JuliusOnah + my dears JJ, Gugu, David. #Cloverfield pic.twitter.com/m186Hprhqz
— Ava DuVernay (@ava) February 5, 2018
The Cloverfield Paradox Trailer:
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